Pink Horseshoe Store Opens

***Important Update: Pink Horseshoe is now simply "The Bridle Up Hope Shop." 100% of its profits go to supporting girls at Bridle Up Hope.

May 1st, 2020—Alpine, UT

We are thrilled to announce the opening of our new online store, Pink Horseshoe, where 100% of the profits will go towards Bridle Up Hope. The following letter was written by The Covey Family, for the grand opening:

“In 2013, we started a non-profit charity called Bridle Up Hope to combat the epidemic of anxiety and depression sweeping the earth, and in memory of our daughter and sister Rachel, who loved helping girls by taking them horseback riding. We quickly learned that the Bridle Up Hope program—which involves horses, life skills, and service—was transformational.  But we found that we couldn’t keep up with the demand. There were too many girls who needed the program but couldn’t afford it.  And we couldn’t raise money fast enough.

One day we got the idea to open a store to raise money for these girls.  The name? Pink Horseshoe. The plan? Create feel good products that inspire hope in women, and include positive messaging in our products and packaging… with an equestrian twist.  We were inspired by the Newman’s Own line of products and Paul Newman’s mission to “Give it all away.”  We thought, “Let’s do the same thing.  Let’s give 100% of the profits of Pink Horseshoe to Bridle Up Hope. This is how we’ll reach more girls.”

That is how it all began—with a simple idea to give back by opening a store. We invite you to join us in our cause to inspire hope in women everywhere by shopping at Pink Horseshoe.  Ride on!”

- The Sean & Rebecca Covey Family